1. REWARD YOUR REGULARS FOR BYO
Offer a discount - even $0.50, to customers who bring their own cup. It signals your values, rewards loyalty, and the research backs it up: small financial incentives are consistently the most effective behaviour-change lever for reusable cup uptake. Resources to communicate the "Why" behind choosing to reuse are available via our business toolkit below.
Another great option is providing your own branded reusable cup for your customers to buy. Local legends Pottery for the Planet have beautiful ceramic cups available to be branded. You could even offer a free coffee with purchase!